Rent The Runway has created a sprinkle as a means of ladies to virtually hire high fashion. Now a brand new startup wishes that it could replicate that success with a comparable model, which has a new take on the idea, with the objective of bringing a spacious variety of deluxe rentals to all major markets inside Europe. Using Chic By Choice, one hires designer dresses curated through boutiques as well as department stores.
It deals with selection and circulation in a different way than Rent The Runway by integrating with merchants as well as brands. It furthermore provides shipping towards most European countries. Its choice provides a range of styles from a network of boutiques symbolizing brands such as Dior, Jenny Packham, Elie Saab, Dolce & Gabbana, Lanvin, 3.1 Phillip Lim, Etro as well as Peter Pilotto.
Founder Filipa Neto claims the startup is actually now backed with an undisclosed amount by Portugal Ventures as well as Faber Ventures, both out of Lisbon, Portugal.
“Our target is mostly womanly purchasing power in there 20′s to their 40′s,” says Neto. “Rentals tend to be a mighty means to market a deluxe brand as well as alter aspirational customers towards actual consumers.”
A genus beta site (introduced at the Decoded Fashion London meeting) provides one hundred clothes, a range, which might develop towards six hundred clothes inside the next 6 months.