Startup Cogito

Kickstarter is a global crowdfunding platform based in the United States. The company’s stated mission is to help bring creative projects to life.

Cogito is a cloud solution that allows you to easily create electronic forms and customized workflows.

Philippine startup Cogito announced this week it received seed funding of an undisclosed sum from local investment firm Kickstart Ventures.

The startup, founded by Gian dela Rama, Aldrich Abrogena, and Jaana Abrogena, is a software-as-a-service platform that allows businesses to create and automate workflows in minutes, and connect these workflows to cloud services.

“More than the financial resources, Kickstart brings regional exposure, mentoring, and an ‘enterprise’ street cred if you will. In addition, we can learn from the diverse set of startups and founders who are part of the portfolio,” says dela Rama of its investor.

With the addition of Cogito, Kickstart’s investments now number over 20, says Kickstart.

Dela Rama shares they were having a hard time hiring senior developers at their startup so they decided to build a tool that would write code based on defined specifications.

“In essence, the tool built 60 percent of an app so that junior developers, who were easier to find, could then build the remaining 40 percent. Over time, we simplified the product and revamped the interface so that non-programmers can use it. The end result is Cogito as you see it today.”

According to dela Rama, this only means that manual processes are still widespread. That’s what Cogito hopes to change.

Cogito allows companies to convert processes based on paper, email, and spreadsheet into automated workflows.

Dela Rama declines to name their biggest clients, but he says a large multinational consumer goods company is using Cogito for approval and dissemination of its marketing plans and budgets.

Cogito will use most of the funds from Kickstart for business development, marketing, and growing its customer base.

Because Cogito is about moving away from manual processes, dela Rama sees its potential to be used by other countries in the region.

He says the startup is now in talks with a couple of North American companies to deploy Cogito in their organizations.

“The beauty of the internet is that nothing is truly limited by geography. That goes the same for Cogito. The cloud workflow nature of the platform lends itself very well to companies who have dispersed operations – multinationals and companies who serve these multinationals alike.”

(Credits to Judith Balea)

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