Google Unveils New Logo
The search giant Google says the new design will soon be seen across all its products just a month after a major restructuring of the company gave rise to Alphabet.
Just a month after announcing they had a new parent company, Google has unveiled a new, more playful logo. Since July, Google has been undergoing major restructuring, but none of those moves will be as talked about as this new logo. Not that it’s earth-shatteringly different, but it’s a new image to be ingrained on our Internet brains.
The new logo is done in a sans-serif typeface and is not too dissimilar to the logo for Google’s new parent company, Alphabet. Larry Page, the company’s CEO, wrote in a blog post on August 10 that “Google is not a conventional company. We do not intend to become one.” So the new fun logo seems to demonstrate that. In a blog post released on September 1, the company said “Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.” The post adds that, eventually, the logo will come across all of Google’s pages and products.
The company said the redesign was meant to reflect the way that people interact with Google products across many different platforms, apps and devices.
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”
The logo has undergone many, mainly small, changes in its history. The colours have changed, 3D letters have been flattened, and an exclamation point came and went in 1999.
The move comes just a month after a major restructuring of the company was unveiled. Google is now owned by Alphabet, a holding company created by founders Sergey Brin and Larry Page to separate their money-making search engine company from the loss-making, “moon shot” projects like robot cars, medical research and internet-delivering balloons.
In the video to celebrate the release of the new logo, Google notes that since their first logo back in 1998, it has constantly been evolving. The original logo was designed by Ruth Kedar.
The last logo had been in effect since September 2013, which showed the logo in a more two dimensional or flat way. It underwent a very slight change in pixelation in May 2014. Creative Bloq noted that the change was “all but invisible to everyone but typesetting enthusiasts.” It could be argued that the September 2015 new logo represents the biggest departure for Google since 1999 when the exclamation point at the end of the logo disappeared.
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