Videogram offers new engaging ways
Cinemacraft, the Japan-U.S. company that provides interactive online video technologies, has launched a series of news tools aimed at giving broadcasters and brands new ways to boost engagement on their clips, beyond just relying on repositories like YouTube.
Rather than trying to replace YouTube, Vimeo and others, the company complements these services and caters to specific broadcasters, such as movie publishers or multi-channel networks, who are looking for a different way to engage viewers that’s more in line with social media.
The company, which is actually rebranding to Videogram — the name of its product —raised a $3.9 million Series A funding round this January, and founder Sandeep Casi told TechCrunch that the new products are a result of feedback that it has seen, particularly from MCNs, over the course of 2015.
Videogram has long offered ‘interactive’ video embeds, which show multiple frames from a clip rather than a single thumbnail to entice a viewer in, but it has now launched a new card format that takes things up a notch. Videogram embeds remain free to deploy anywhere on the web, but many content producers found that they needed something that was more specific to the demands of social media.
Each is comprised of an eight-second preview — a GIF, which autoplays on Twitter and Facebook — that is automatically assembled by Videogram’s engine and changes based on interaction.
“Each card is adaptively learning, so when people share the video, it keeps track and reformats the preview based on what people are looking at,” Casi said in an interview. “That helps enable discovery to happen — even if you watch it now, the content might have changed a week later.”
The card also includes a new, sleek video player design that lets viewers find other content via random discovery, categories and channels.
Fans may have noticed that the Videogram iOS and Android apps have left their respective app stores. This is only temporary, and Casi explained that they are being outfitted with the new design to match the web-based versions, which are optimized for mobile and smart TVs, too. The redesigned apps should return in the coming weeks, the Videogram CEO confirmed.
Source: TechCrunch
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