All time Video Game, Nintendo hits a new stage as the company is set to make its games and characters mobile.
Nintendo recently surprised the tech world with as it allied with Japanew mobile gaming firm, DeNa. This new merger will have both companies develop games for smart devices.
TalksFriendite also learns that the new collaboration will let users play games across Computers, Laptops, Mobile devices and Nintendo’s own consoles like the 3DS and Wii U and this begins this year.
Nintendo says they will not port existing games rather there would be a creation of new titles from ground up in order to ensure a perfect gaming experience expected from such collaboration.
Nintendo and DeNa are said to be taking a qualitative approach rather than a quantitative one as they are not geered towards flooding the market with vast number of games.
Nintendo President, Satoru Iwata while speaking at a press conference revealed that talks began as early as the summer of 2010, but became more concrete last year. Iwata admitted that Nintendo wasn’t able to transition to its handheld
consoles “as smoothly as expected.”
So this alliance will pay off financially for the conpanies as both sides will make 22 biliion yen ($181 million investments) in each other.
DeNA is a less popular company founded in 1999, based in Asia where it is more known. However, it is a multi-billion dollar mobile games firm in its own right. It initially emerged with the growth of web-based mobile games in Japan and its Mobage service, but over the past few years it has transitioned into apps making acquisitions along the way, including the $400 million purchase of Ngmoco , and social games maker Punch .
DeNA has had financial pitfalls, hence this recent action could make it better for the company as recent financials saw revenue drop 17 percent year-on-year to $287 million. Operating profit was down 55 percent to $43 million, so we can safely say that this tie-in with Nintendo could be a very important turning point.
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